Marketing

Market Analysis

Simple and effective marketing

How others see you is key to generating business. Technology is changing our lives and it is fast paced. It is relevant in all aspects of business life. Having a coherent marketing plan can increase your business and keep you ahead of the competition. Sometimes it is the simple things that make all the difference. 

We can:  

  • Review your current marketing to see if it is relevant and effective. 

  • Look at ways to better promote your business and to achieve a better return. 

  • Produce a written report with ongoing support on how to implement a marketing plan and achieve your goals. 

  • Facebook Social Icon
  • Twitter Social Icon
  • Google+ Social Icon
  • YouTube Social  Icon
  • Pinterest Social Icon
  • Instagram Social Icon

Social media

Everybody is either scrolling through a Facebook news feed or sending a Tweet. It makes sense for your business to utilise the power of social media and tap into a global market, all for free. You don't have to be an IT genius to harness this phenomenon, you will be able to do it all from your own phone: 

We can: 

  • Develop bespoke social media accounts so you are all set to "go social". 

  • Manage your social media accounts on your behalf so you don't have to. 

  • Advise on social media marketing campaigns and the benefits to your business. 

Cheerful marketing people brainstorming

Marketing to contacts

If someone has stayed with you, visited you or had food and drink and you have their details, are you using them to stay in touch? The chances are they may be interested in coming back if you have an offer on, a special event or have something new and exciting. An email direct to their inbox can be a simple step to generate repeat business. A blog (an online diary) is another simple way of letting people know what you have been up to and makes interesting reading on your website. You can even Tweet it or share it on Facebook. 

We can: 

  • Advise on how to effectively market your business to your contacts. 

  • Write e-bulletins on your behalf so all you have to do is hit the send button. 

  • Provide hints and tips on how to write a blog or even write one as a ghost writer on your behalf. 

Analytics

Managing your rankings

Google is the first port of call for most people when they are unsure where to find information online (other search engines are of course available!). No one has the time or inclination to view more than a couple of pages so it is essential your business appears quickly. Visitors and guests can also leave reviews – good and bad – about their experiences for the whole world to see. You have the right to reply and can also use comments as a positive marketing tool. 

We can:  

  • Help you climb search engine rankings with advice on search engine optimisation. 

  • Carry out an online audit and produce a summary report on what is being written about your business on review websites. 

  • Show you how to effectively manage and respond to comments or manage comments on your behalf. 

  • Advise on how to promote review sites on your website. 

Newspaper

Media releases

When you invest in your business, launch a new product or service, or have won a regional or national accolade, you will rightly want to shout about it. Your website and social media channels are there and the media, local and national could be interested in a story. 
 

We can: 
 

  • Write a media release on your behalf to shout about your achievement or award.